{"id":18400,"date":"2025-11-21T13:55:42","date_gmt":"2025-11-21T12:55:42","guid":{"rendered":"https:\/\/serveiseducatius.xtec.cat\/vallesoccidental3\/?p=18400"},"modified":"2025-11-23T16:19:57","modified_gmt":"2025-11-23T15:19:57","slug":"series-comercials-porta-dentrada-o-parany-lector","status":"publish","type":"post","link":"https:\/\/serveiseducatius.xtec.cat\/vallesoccidental3\/general\/series-comercials-porta-dentrada-o-parany-lector\/","title":{"rendered":"S\u00e8ries comercials: porta d&#8217;entrada o parany lector?"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\">Per qu\u00e8 haur\u00edem de fer les paus amb en Geronimo Stilton i el Greg<\/h3>\n\n\n\n<p>Com a mediadores, docents o bibliotecaris, sovint ens trobem davant d\u2019un dilema: veiem com els infants devoren llibres de s\u00e8ries comercials (com <em>Geronimo Stilton<\/em>, <em>Diari del Greg<\/em>  o <em>Els Futbol\u00edssims<\/em>) mentre que, des de la nostra mirada adulta, arrufem el nas davant el que considerem literatura de &#8220;baixa qualitat&#8221;.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-cb2e2f4a9ac02f525ef8ee59e8905fc0\">Ens preocupa que s&#8217;estanqui el seu gust lector o que estiguin consumint un producte prefabricat. Per\u00f2, i si estigu\u00e9ssim equivocats? I si aquestes s\u00e8ries fossin, en realitat, <strong>una estaci\u00f3 necess\u00e0ria<\/strong> en el viatge de qualsevol lector?<\/p>\n\n\n\n<p>Tal com s&#8217;apunta a l&#8217;article &#8220;Les s\u00e8ries a judici&#8221;, hem de deixar de banda els nostres prejudicis inherents i entendre el lector que tenim davant. Aquestes lectures actuen com un <strong>espai de rep\u00f2s<\/strong> o una zona de confort.<\/p>\n\n\n\n<p>Per qu\u00e8 funcionen tan b\u00e9?<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Seguretat:<\/strong> El lector sap qu\u00e8 passar\u00e0. Coneix l&#8217;estructura, els personatges i el to. Aix\u00f2 permet &#8220;asserenar&#8221; el nivell lector i guanyar flu\u00efdesa.<\/li>\n\n\n\n<li><strong>Disseny intel\u00b7ligent:<\/strong> Gemma Lluch destaca que estan dissenyades meticulosament: oracions curtes, tipografies variades , narraci\u00f3 fragmentada i molt d&#8217;humor.<\/li>\n\n\n\n<li><strong>Socialitzaci\u00f3:<\/strong> Es llegeixen per sentir-se part del grup. \u00c9s el mateix fenomen que passa amb les s\u00e8ries de Netflix o la m\u00fasica de moda. <\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Del &#8220;Fast Food&#8221; al &#8220;Gourmet&#8221;<\/h4>\n\n\n\n<p>Podem considerar aquestes s\u00e8ries com una mena de <em>fast food<\/em> literari. Potser no nodreixen igual que els cl\u00e0ssics, per\u00f2 omplen una funci\u00f3 vital: <strong>generar l&#8217;h\u00e0bit<\/strong>.<\/p>\n\n\n\n<p>La nostra feina com a mediadors no \u00e9s prohibir-les, sin\u00f3 aprofitar l&#8217;empenta. Quan el lector s&#8217;hagi &#8220;embafat&#8221; d&#8217;aquesta lectura r\u00e0pida i busqui quelcom nou, hem de ser all\u00e0 amb un ventall d&#8217;ofertes variades per guiar-lo cap a noves fites liter\u00e0ries.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Aprofundeix en el debat<\/h4>\n\n\n\n<p>Voleu saber m\u00e9s sobre com gestionar aquest fenomen a la biblioteca o a l&#8217;aula? Us proposem la lectura dels seg\u00fcents articles de refer\u00e8ncia publicats a la revista <em>Faristol<\/em>, on experts com Joan Bustos i Gemma Lluch analitzen l&#8217;anatomia de l&#8217;\u00e8xit d&#8217;aquestes s\u00e8ries.<\/p>\n\n\n\n<p><strong>Lectures recomanades:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Homo serialis: s\u00e8ries per mirar i llegir<\/strong> \u2013 Joan Bustos (<em>Faristol<\/em>, n\u00fam. 95). Una an\u00e0lisi sobre com l&#8217;\u00e9sser hum\u00e0 busca patrons i s\u00e8ries, des de la televisi\u00f3 fins als llibres.<\/li>\n\n\n\n<li><strong>M\u00e9s enll\u00e0 de les paraules: Greg, Penjada; Stilton&#8230;<\/strong> \u2013 Gemma Lluch (<em>Faristol<\/em>, n\u00fam. 76). Un desglossament de les caracter\u00edstiques t\u00e8cniques i narratives que fan que aquests llibres siguin irresistibles. <\/li>\n\n\n\n<li><strong>Altres refer\u00e8ncies d&#8217;inter\u00e8s:<\/strong>\n<ul class=\"wp-block-list\">\n<li><em>Han existit sempre, les s\u00e8ries?<\/em> \u2013 A. D\u00edaz-Plaja (<em>Faristol<\/em>, 95).<\/li>\n\n\n\n<li><em>Llibres que parlen de&#8230; s\u00e8ries<\/em> \u2013 F. Fern\u00e1ndez (<em>Faristol<\/em>, 95).<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p><em>Us animem a llegir aquests articles per canviar la mirada sobre les prestatgeries m\u00e9s &#8220;gastades&#8221; de la biblioteca i descobrir el valor ocult de la lectura comercial.<\/em><\/p>\n\n\n\n<p>Aquest article s&#8217;ha elaborat a partir de les reflexions i dades recollides a la revista <em>Faristol<\/em> i dels materials de l&#8217;Ateneu del curs &#8220;Literatura 0-12. Panorama hist\u00f2ric, criteris de selecci\u00f3 i pla lector a l&#8217;escola, a la biblioteca i a casa&#8221;.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.ibbycat.cat\/revista\/76-setembre-2013\/\" target=\"_blank\" rel=\" noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"520\" height=\"751\" data-id=\"18402\" src=\"https:\/\/serveiseducatius.xtec.cat\/vallesoccidental3\/wp-content\/uploads\/usu1147\/2025\/11\/faristol-76.png\" alt=\"\" class=\"wp-image-18402\" srcset=\"https:\/\/serveiseducatius.xtec.cat\/vallesoccidental3\/wp-content\/uploads\/usu1147\/2025\/11\/faristol-76.png 520w, https:\/\/serveiseducatius.xtec.cat\/vallesoccidental3\/wp-content\/uploads\/usu1147\/2025\/11\/faristol-76-208x300.png 208w\" sizes=\"auto, (max-width: 520px) 100vw, 520px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.ibbycat.cat\/revista\/95-abril-2022\/\" target=\"_blank\" rel=\" noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"540\" height=\"702\" data-id=\"18401\" src=\"https:\/\/serveiseducatius.xtec.cat\/vallesoccidental3\/wp-content\/uploads\/usu1147\/2025\/11\/faristol-95.png\" alt=\"\" class=\"wp-image-18401\" srcset=\"https:\/\/serveiseducatius.xtec.cat\/vallesoccidental3\/wp-content\/uploads\/usu1147\/2025\/11\/faristol-95.png 540w, https:\/\/serveiseducatius.xtec.cat\/vallesoccidental3\/wp-content\/uploads\/usu1147\/2025\/11\/faristol-95-231x300.png 231w\" sizes=\"auto, (max-width: 540px) 100vw, 540px\" \/><\/a><\/figure>\n<\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Com a mediadores, docents o bibliotecaris, sovint ens trobem davant d\u2019un dilema: veiem com els infants devoren llibres de s\u00e8ries comercials (com Geronimo Stilton, Diari del Greg o Els Futbol\u00edssims) mentre que, des de la nostra mirada adulta, arrufem el nas davant el que considerem literatura de &#8220;baixa qualitat&#8221;.<\/p>\n<p>Ens preocupa que s&#8217;estanqui el seu gust lector o que estiguin consumint un producte prefabricat. Per\u00f2, i si estigu\u00e9ssim equivocats? I si aquestes s\u00e8ries fossin, en realitat, una estaci\u00f3 necess\u00e0ria en el viatge de qualsevol lector?<\/p>\n","protected":false},"author":1,"featured_media":18412,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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