{"id":6485,"date":"2026-03-06T10:41:41","date_gmt":"2026-03-06T09:41:41","guid":{"rendered":"https:\/\/serveiseducatius.xtec.cat\/vallesoccidental1\/?p=6485"},"modified":"2026-03-06T10:41:42","modified_gmt":"2026-03-06T09:41:42","slug":"8m-perspectiva-de-genere-als-mitjans-de-comunicacio","status":"publish","type":"post","link":"https:\/\/serveiseducatius.xtec.cat\/vallesoccidental1\/portada\/8m-perspectiva-de-genere-als-mitjans-de-comunicacio\/","title":{"rendered":"8M: Perspectiva de g\u00e8nere als mitjans de comunicaci\u00f3"},"content":{"rendered":"\n<p class=\"has-medium-font-size\">Des de l&#8217;EduCAC, s&#8217;ofereixen un recull d\u2019alguns dels recursos, materials i opinions que us poden ajudar a prendre perspectiva: detectant la pres\u00e8ncia o abs\u00e8ncia de les dones en els mitjans; entenent quins rols, actituds i valors s\u2019atribueixen a cada g\u00e8nere i observant el sexisme que perviu en els continguts digitals, en la ficci\u00f3 i la publicitat.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">Aquestes dues propostes did\u00e0ctiques posen el focus en l\u2019an\u00e0lisi dels mitjans de comunicaci\u00f3, observant la\u00a0<strong>pres\u00e8ncia\/abs\u00e8ncia de les dones en la informaci\u00f3 i en l\u2019imaginari cultural<\/strong>, aix\u00ed com l\u2019\u00fas d\u2019estereotips sexistes.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><a href=\"https:\/\/www.educac.cat\/professorat\/itineraris\/perspectiva-genere#tab-1\"><img loading=\"lazy\" decoding=\"async\" width=\"719\" height=\"254\" src=\"https:\/\/serveiseducatius.xtec.cat\/vallesoccidental1\/wp-content\/uploads\/usu762\/2026\/03\/image-3.png\" alt=\"\" class=\"wp-image-6487\" srcset=\"https:\/\/serveiseducatius.xtec.cat\/vallesoccidental1\/wp-content\/uploads\/usu762\/2026\/03\/image-3.png 719w, https:\/\/serveiseducatius.xtec.cat\/vallesoccidental1\/wp-content\/uploads\/usu762\/2026\/03\/image-3-300x106.png 300w\" sizes=\"auto, (max-width: 719px) 100vw, 719px\" \/><\/a><\/figure>\n\n\n\n<p class=\"has-medium-font-size\"><strong>Noves situacions d\u2019aprenentatge: ficci\u00f3 i XXSS<\/strong><\/p>\n\n\n\n<p class=\"has-medium-font-size\">Els\u00a0<strong>continguts audiovisuals i digitals estereotipats hi s\u00f3n<\/strong>, hem d\u2019evitar que els mirin? \u00c9s\u00a0<strong>impossible a\u00efllar-los,\u00a0<\/strong>per\u00f2 s\u00ed que<strong>\u00a0podem educar la mirada perqu\u00e8 aprenguin a detectar i posar en q\u00fcesti\u00f3 narratives masclistes o limitadores<\/strong>. Us expliquem com, amb els nous materials eduCAC.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><a href=\"https:\/\/www.educac.cat\/professorat\/situacions-daprenentatge\/genere\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"461\" src=\"https:\/\/serveiseducatius.xtec.cat\/vallesoccidental1\/wp-content\/uploads\/usu762\/2026\/03\/image-4-1024x461.png\" alt=\"\" class=\"wp-image-6488\" style=\"width:760px;height:auto\" srcset=\"https:\/\/serveiseducatius.xtec.cat\/vallesoccidental1\/wp-content\/uploads\/usu762\/2026\/03\/image-4-1024x461.png 1024w, https:\/\/serveiseducatius.xtec.cat\/vallesoccidental1\/wp-content\/uploads\/usu762\/2026\/03\/image-4-300x135.png 300w, https:\/\/serveiseducatius.xtec.cat\/vallesoccidental1\/wp-content\/uploads\/usu762\/2026\/03\/image-4-768x346.png 768w, https:\/\/serveiseducatius.xtec.cat\/vallesoccidental1\/wp-content\/uploads\/usu762\/2026\/03\/image-4.png 1227w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"has-medium-font-size\"><strong>Anuncis no sexistes: fem audiovisuals<\/strong><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-medium-font-size\">Us proposem, com a tancament un projecte audiovisual on l\u2019alumnat cre\u00ef\u00a0<strong>anuncis que s\u2019allunyin dels estereotips sexistes i que transmetin idees i valors d\u2019igualtat entre les persones<\/strong>. Abans, per\u00f2, aprendran a detectar el sexisme i els rols discriminatoris envers les dones en la publicitat.<\/p>\n\n\n\n<p>Us recomanem que us subscriviu al butllet\u00ed de l&#8217;eduCAC:  <a href=\"https:\/\/www.educac.cat\/\">https:\/\/www.educac.cat\/<\/a><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><a href=\"https:\/\/serveiseducatius.xtec.cat\/vallesoccidental1\/wp-content\/uploads\/usu762\/2026\/03\/image-5.png\"><img loading=\"lazy\" decoding=\"async\" width=\"342\" height=\"243\" src=\"https:\/\/serveiseducatius.xtec.cat\/vallesoccidental1\/wp-content\/uploads\/usu762\/2026\/03\/image-5.png\" alt=\"\" class=\"wp-image-6489\" style=\"width:361px;height:auto\" srcset=\"https:\/\/serveiseducatius.xtec.cat\/vallesoccidental1\/wp-content\/uploads\/usu762\/2026\/03\/image-5.png 342w, https:\/\/serveiseducatius.xtec.cat\/vallesoccidental1\/wp-content\/uploads\/usu762\/2026\/03\/image-5-300x213.png 300w\" sizes=\"auto, (max-width: 342px) 100vw, 342px\" \/><\/a><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-medium-font-size\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Des de l&#8217;EduCAC, s&#8217;ofereixen un recull d\u2019alguns dels recursos, materials i opinions que us poden ajudar a prendre perspectiva: detectant [&hellip;]<\/p>\n","protected":false},"author":40,"featured_media":6490,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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