{"id":4717,"date":"2017-03-04T15:38:29","date_gmt":"2017-03-04T14:38:29","guid":{"rendered":"http:\/\/serveiseducatius.xtec.cat\/tarragones\/?p=4717"},"modified":"2019-04-29T11:48:31","modified_gmt":"2019-04-29T09:48:31","slug":"erovira","status":"publish","type":"post","link":"https:\/\/serveiseducatius.xtec.cat\/tarragones\/dinamitzacio\/trics\/erovira\/","title":{"rendered":"De la nostra terra, de proximitat"},"content":{"rendered":"<p><em><strong><span style=\"color: #808080;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-6378\" src=\"http:\/\/serveiseducatius.xtec.cat\/tarragones\/wp-content\/uploads\/usu549\/2017\/03\/Elisenda-Rovira.jpg\" alt=\"Elisenda Rovira\" width=\"177\" height=\"236\" \/>T\u00edtol:<\/span><\/strong><\/em> <strong>De la nostra terra, de proximitat<\/strong><br \/>\n<span style=\"color: #808080;\"><em><strong>Autora:<\/strong><\/em> <\/span><strong>Elisenda Rovira Poblet<\/strong><br \/>\n<span style=\"color: #808080;\"><em><strong>Tutora:<\/strong> <\/em><\/span>Estela Mart\u00ednez<br \/>\n<em><span style=\"color: #808080;\"><strong>Modalitat:<\/strong><\/span> C<\/em>i\u00e8ncies Socials. Economia<br \/>\n<span style=\"color: #808080;\"><em><strong>\u00c0rea curricular:<\/strong><\/em><\/span> Societat i medi ambient<br \/>\n<span style=\"color: #808080;\"><em><strong>Centre: <\/strong><\/em><\/span>Ins Ramon Barbat i Miracle<br \/>\n<em><span style=\"color: #808080;\"><strong>Localitat:<\/strong><\/span>\u00a0<\/em>Vila-seca<\/p>\n<p style=\"text-align: justify;\">El consum de proximitat \u00e9s una forma de comer\u00e7 que es basa en potenciar els productes que s\u00f3n elaborats en un radi de dist\u00e0ncia relativament curt al seu punt de consum. Aquest \u00e9s benefici\u00f3s pel medi ambient ja que es redueixen els transports i la necessitat de productes qu\u00edmics per a la conservaci\u00f3 dels aliments, per\u00f2 tamb\u00e9 per a les economies locals, que s\u00f3n refor\u00e7ades per un mercat m\u00e9s fidel.<\/p>\n<h6 style=\"text-align: justify;\"><a href=\"http:\/\/serveiseducatius.xtec.cat\/tarragones\/wp-content\/uploads\/usu549\/2017\/03\/ramaderia-jordi-torres-01.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-4718 aligncenter\" src=\"http:\/\/serveiseducatius.xtec.cat\/tarragones\/wp-content\/uploads\/usu549\/2017\/03\/ramaderia-jordi-torres-01-1024x685.jpg\" alt=\"ramaderia-jordi-torres-01\" width=\"375\" height=\"251\" srcset=\"https:\/\/serveiseducatius.xtec.cat\/tarragones\/wp-content\/uploads\/usu549\/2017\/03\/ramaderia-jordi-torres-01-1024x685.jpg 1024w, https:\/\/serveiseducatius.xtec.cat\/tarragones\/wp-content\/uploads\/usu549\/2017\/03\/ramaderia-jordi-torres-01-300x201.jpg 300w, https:\/\/serveiseducatius.xtec.cat\/tarragones\/wp-content\/uploads\/usu549\/2017\/03\/ramaderia-jordi-torres-01-768x514.jpg 768w, https:\/\/serveiseducatius.xtec.cat\/tarragones\/wp-content\/uploads\/usu549\/2017\/03\/ramaderia-jordi-torres-01.jpg 1200w\" sizes=\"auto, (max-width: 375px) 100vw, 375px\" \/><\/a> <strong>Objectius<\/strong>:<\/h6>\n<ul style=\"text-align: justify;\">\n<li>Aprofundir en el concepte \u201cproducte de proximitat o Km0\u201d i la rebuda social d\u2019aquest. Indagar en les avantatges d\u2019aquest consum i en les formes de comercialitzaci\u00f3.<\/li>\n<li>L\u2019\u00fas comercial del terme \u201cproximitat\u201d, estudiar l\u2019impacte social del m\u00e0rqueting emocional.<\/li>\n<li>Extrapolar el concepte en diferents \u00e0mbits de la nostra vida mitjan\u00e7ant un blog multim\u00e8dia i experimentar sobre els gustos i tend\u00e8ncies de la societat.<\/li>\n<\/ul>\n<h6 style=\"text-align: justify;\"><strong>Hip\u00f2tesi<\/strong>:<\/h6>\n<p style=\"text-align: justify;\">Vaig partir de la base que el consum de proximitat s\u2019estava estenent en la publicitat i el comer\u00e7 per interessos econ\u00f2mics d\u2019aquestes cadenes. Vaig plantejar-me quin podia ser l\u2019origen i les causes d\u2019aquest moviment i les conseq\u00fc\u00e8ncies que podrien aportar en la nostra societat globalitzada.<\/p>\n<p style=\"text-align: justify;\">Tamb\u00e9 em vaig plantejar la possibilitat de poder enfocar temes no relacionats amb l\u2019alimentaci\u00f3 amb la proximitat i aix\u00ed vaig decidir experimentar amb el blog.<\/p>\n<h4 style=\"text-align: justify;\"><a href=\"https:\/\/delanostraterrablog.wordpress.com\/\"><span style=\"color: #00ccff;\">Aqu\u00ed podeu consultar el meu blog!<\/span><u> <\/u><\/a><\/h4>\n<h6 style=\"text-align: justify;\"><strong>El proc\u00e9s<\/strong>:<\/h6>\n<ul style=\"text-align: justify;\">\n<li>Trobar una definici\u00f3 per al moviment Km0 i les avantatges d\u2019aquest consum.<\/li>\n<li>Esbrinar qu\u00e8 va ser la causa d\u2019aquesta tend\u00e8ncia cada cop m\u00e9s estesa.<\/li>\n<li>Analitzar les confusions que crea el concepte \u201cde proximitat\u201d i la rebuda en la societat.<\/li>\n<li>Estudi de les formes de comercialitzaci\u00f3 d\u2019aquest i el m\u00e0rqueting que se\u2019n deriva.<\/li>\n<li>Extrapolaci\u00f3 del concepte en tem\u00e0tiques diverses per fer-ne publicacions setmanals.<\/li>\n<\/ul>\n<h6 style=\"text-align: justify;\"><strong>Conclusions<\/strong>:<\/h6>\n<p style=\"text-align: justify;\">Acabat el meu treball, he pogut deduir que el moviment Km0 \u00e9s un moviment de recent aparici\u00f3 i \u00e9s una conseq\u00fc\u00e8ncia de la globalitzaci\u00f3 mundial. En un m\u00f3n on \u00e9s tan senzill comercialitzar amb pa\u00efsos extremadament llunyans, \u00e9s natural i hum\u00e0 que la societat d\u2019un territori vulgui defensar i potenciar la producci\u00f3 pr\u00f2pia per la seva qualitat o qualsevol altre aspecte, com el carisma o la tradici\u00f3.<\/p>\n<p style=\"text-align: justify;\">Aquesta defensa i tend\u00e8ncia \u00e9s explotada per les cadenes de supermercats i de publicitat que poden adaptar la seva pol\u00edtica comercial al Km0 i aix\u00ed augmentar les seves possibilitats de venda. A m\u00e9s a m\u00e9s, \u00e9s un moviment que est\u00e0 acceptat per la poblaci\u00f3 i que aquesta considera favorable a la societat, coneixent-ne els beneficis socioecon\u00f2mics i socioculturals. Tot i aix\u00ed, encara no hi ha prou consci\u00e8ncia dels beneficis mediambientals d\u2019aquest moviment.<\/p>\n<p style=\"text-align: justify;\">Pel que fa al blog, he descobert que els temes com la m\u00fasica, el futbol o les pol\u00e8miques s\u00f3n els aspectes que creen m\u00e9s inter\u00e8s en la secci\u00f3 de la societat que era lectora de les meves publicacions.<\/p>\n<p><iframe loading=\"lazy\" style=\"border: 1px solid #CCC; border-width: 1px; margin-bottom: 5px; max-width: 100%;\" src=\"\/\/www.slideshare.net\/slideshow\/embed_code\/key\/83JTpptm1vXHPX\" width=\"595\" height=\"485\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"> <\/iframe><\/p>\n<h6 style=\"text-align: justify;\"><strong>Bibliografia<\/strong>:<\/h6>\n<ul>\n<li style=\"text-align: justify;\">GARC\u00cdA, Bego\u00f1a. <em>El cistell local. <\/em>El serval, 2013. 18. ISBN: 9788476287255<\/li>\n<li style=\"text-align: justify;\">\u201cDe proximitat\u201d. <em>Opcions, Consum i estils de vida transformadors. <\/em>N\u00fam. 46 (Primavera 2014)<\/li>\n<li style=\"text-align: justify;\">\u201cConstru\u00efm un blog i fem un reportatge multim\u00e8dia\u201d. <em>Universitat Pompeu Fabra Barcelona. <\/em>(Estiu 2016)<\/li>\n<li style=\"text-align: justify;\">AG\u00c8NCIA CATALANA DE CONSUM. Generalitat de Catalunya &lt;<a href=\"http:\/\/consum.gencat.cat\/\"><u>http:\/\/consum.gencat.cat\/<\/u><\/a>&gt;<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Ins Ramon Barbat i Miracle<\/p>\n","protected":false},"author":1,"featured_media":4718,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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