{"id":4602,"date":"2017-03-04T09:49:04","date_gmt":"2017-03-04T08:49:04","guid":{"rendered":"http:\/\/serveiseducatius.xtec.cat\/tarragones\/?p=4602"},"modified":"2019-04-29T12:36:07","modified_gmt":"2019-04-29T10:36:07","slug":"efarre","status":"publish","type":"post","link":"https:\/\/serveiseducatius.xtec.cat\/tarragones\/dinamitzacio\/trics\/efarre\/","title":{"rendered":"Economia Conductual"},"content":{"rendered":"<p><strong><span style=\"color: #808080;\"><em><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-6403\" src=\"http:\/\/serveiseducatius.xtec.cat\/tarragones\/wp-content\/uploads\/usu549\/2017\/03\/Eduard-Farr\u00e9.jpg\" alt=\"Eduard Farr\u00e9\" width=\"177\" height=\"236\" \/>T\u00edtol:<\/em><\/span> Economia Conductual<\/strong><br \/>\n<strong><span style=\"color: #808080;\"><em>Autor:<\/em><\/span> Eduard Farr\u00e9 Rubio<\/strong><br \/>\n<span style=\"color: #808080;\"><em><strong>Tutor: <\/strong><\/em><\/span>Joan Sabat\u00e9 Font<br \/>\n<span style=\"color: #808080;\"><em><strong>Modalitat:<\/strong>\u00a0<\/em><\/span>Ci\u00e8ncies Socials<br \/>\n<span style=\"color: #808080;\"><em><strong>\u00c0rea Curricular:<\/strong><\/em><\/span> Economia<br \/>\n<span style=\"color: #808080;\"><em><strong>Centre:<\/strong><\/em><\/span> Ins Mart\u00ed l\u2019Hum\u00e0<br \/>\n<span style=\"color: #808080;\"><em><strong>Localitat:<\/strong><\/em><\/span> Montblanc<\/p>\n<p style=\"text-align: justify;\">El primer cop que vaig escoltar \u201ceconomia conductual\u201d va ser en el programa de TV3 \u201cEconomia en colors\u201d protagonitzat pel Xavier Sala i Mart\u00edn, quan aquest el va explicar em va interessar molt, aix\u00ed doncs em vaig comprar el llibre d\u2019aquest mateix programa, coincidint quan em van operar d\u2019una lesi\u00f3 al genoll i les vacances de Nadal, per tant tenia molt temps lliure per llegir el llibre, durant la meva estan\u00e7a a l\u2019hospital i fent rep\u00f2s a casa. Em va agradar tant el llibre que el meu pare em va comentar de buscar idees pel treball de recerca al llibre, i doncs l\u2019\u00faltim cap\u00edtol tracta de l\u2019economia conductual i a l\u2019hora de triar el tema del treball de recerca em vaig decantar per aquest tema.<\/p>\n<p style=\"text-align: justify;\">Tanmateix que m\u2019agrada el tema, crec que t\u00e9 molt de potencial i \u00e9s un camp bastant desconegut per la gent, i aix\u00f2 va fer que acab\u00e9s per decidir-me per estudiar l\u2019economia conductual.<\/p>\n<h6><strong>Objectius:<\/strong><\/h6>\n<p>Els dos principals objectius del treball s\u00f3n:<\/p>\n<ul>\n<li>Analitzar els efectes de factors socials i emocionals en la presa de decisions econ\u00f2miques dels individus<\/li>\n<li>Demostrar que el posicionament en buscadors web utilitza l\u2019economia conductual.<\/li>\n<\/ul>\n<h6><strong>Hip\u00f2tesis:<\/strong><\/h6>\n<p style=\"text-align: justify;\">La hip\u00f2tesis que es pret\u00e9n verificar en aquest treball \u00e9s la seg\u00fcent: els factors socials i emocionals en la presa de decisions econ\u00f2miques influenciaran als individus fent que prenguin una decisi\u00f3 irracional i el posicionament de p\u00e0gines web utilitza l\u2019economia conductual per obtenir m\u00e9s beneficis.<\/p>\n<h6 style=\"text-align: justify;\"><strong>El proc\u00e9s:<\/strong><\/h6>\n<p style=\"text-align: justify;\">Per aconseguir el primer objectiu utilitzar\u00e9 l\u2019estudi de l\u2019economia conductual mitjan\u00e7ant informaci\u00f3 d\u2019internet i de dos llibres anomenats Economia en colors, de Xavier Sala i Martin, i Freakonomics, de Steven D. Levitt i Stephen J. Dubner. D\u2019aquests dos llibres i internet far\u00e9 la recerca de diferents experiments psicol\u00f2gics per demostrar la presa de decisions de caire econ\u00f2mic de manera irracional.<\/p>\n<figure id=\"attachment_4604\" aria-describedby=\"caption-attachment-4604\" style=\"width: 122px\" class=\"wp-caption alignright\"><a href=\"http:\/\/serveiseducatius.xtec.cat\/tarragones\/wp-content\/uploads\/usu549\/2017\/03\/logotip-remolques-cuni.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-4604\" src=\"http:\/\/serveiseducatius.xtec.cat\/tarragones\/wp-content\/uploads\/usu549\/2017\/03\/logotip-remolques-cuni.jpg\" alt=\"Logotip de la pagina web de l'empresa Universal Trailer S.L.U.\" width=\"122\" height=\"122\" srcset=\"https:\/\/serveiseducatius.xtec.cat\/tarragones\/wp-content\/uploads\/usu549\/2017\/03\/logotip-remolques-cuni.jpg 227w, https:\/\/serveiseducatius.xtec.cat\/tarragones\/wp-content\/uploads\/usu549\/2017\/03\/logotip-remolques-cuni-150x150.jpg 150w\" sizes=\"auto, (max-width: 122px) 100vw, 122px\" \/><\/a><figcaption id=\"caption-attachment-4604\" class=\"wp-caption-text\">Logotip d&#8217;Universal Trailer S.L.U.<\/figcaption><\/figure>\n<p style=\"text-align: justify;\">Per aconseguir el segon objectiu analitzar\u00e9 l\u2019empresa on treballa el meu pare per saber si el posicionament de p\u00e0gines web d\u00f3na beneficis, tamb\u00e9 utilitzar\u00e9 l\u2019opini\u00f3 d\u2019un economista i del propi gerent de l\u2019empresa perqu\u00e8 em corroborin o em refutin la meva conclusi\u00f3 pr\u00f2pia.<\/p>\n<h6><strong>Conclusions:<\/strong><\/h6>\n<p style=\"text-align: justify;\">Un dels objectius d\u2019aquest treball era analitzar els factors socials i emocionals que poden influir en la presa de decisions econ\u00f2miques dels individus. Aix\u00f2 ho he fet explicant diferents experiments de la vida quotidiana, i he arribat a la conclusi\u00f3 que l\u2019economia conductual hauria d\u2019assumir m\u00e9s import\u00e0ncia ja que explica el perqu\u00e8 d\u2019algunes coses en les que l\u2019economia cl\u00e0ssica no hi pot arribar, com per exemple les normes socials o l\u2019efecte comparaci\u00f3 que et fa decidir per una opci\u00f3 menys racional (experiment 6: Com augmentar els subscriptors d\u2019una revista?). Gr\u00e0cies a aquests experiments he arribat a la conclusi\u00f3 que els factors emocionals i socials poden influir molt en les decisions econ\u00f2miques.<\/p>\n<p style=\"text-align: justify;\">Tot i aix\u00f2 no s\u2019hauria de restar import\u00e0ncia a l\u2019economia cl\u00e0ssica, doncs crec que s\u2019hauria de combinar les dues. Tamb\u00e9 he arribat a la conclusi\u00f3 de que l\u2019economia conductual es pot utilitzar amb estrat\u00e8gies de m\u00e0rqueting, doncs els que l\u2019utilitzen et fan prendre la decisi\u00f3 m\u00e9s favorable, utilitzant les emocions i els incentius, per l\u2019empresari.<\/p>\n<p style=\"text-align: justify;\">L\u2019altre objectiu del treball era demostrar que Google Adwords utilitza l\u2019economia conductual. Primer he arribat a la meva pr\u00f2pia conclusi\u00f3 fent recerca i estudiant aquest servei de Google, despr\u00e9s he demostrat que efectivament funciona estudiant les dades d\u2019una empresa real que utilitza Google Adwords i parlant amb el director d\u2019aquesta. Finalment vaig corroborar la meva hip\u00f2tesi amb la opini\u00f3 d\u2019un expert en economia, el qual pensa que Google Adwords plasma perfectament l\u2019economia conductual i l\u2019aprofita per treure beneficis.<\/p>\n<p><iframe loading=\"lazy\" style=\"border: 1px solid #CCC; border-width: 1px; margin-bottom: 5px; max-width: 100%;\" src=\"\/\/www.slideshare.net\/slideshow\/embed_code\/key\/mi7BCUMfO1DQHw\" width=\"595\" height=\"485\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"> <\/iframe><\/p>\n<h6><strong>Bibliografia:<\/strong><\/h6>\n<ul>\n<li>Blog de Ramiro Cas\u00f3 [en l\u00ednia] &lt;<a href=\"http:\/\/ramirocaso.com\/economia-conductual\/\">http:\/\/ramirocaso.com\/economia-conductual\/<\/a>&gt;<\/li>\n<li>Wikipedia [en l\u00ednia] &lt;<a href=\"https:\/\/es.wikipedia.org\/wiki\/Richard_Thaler\">https:\/\/es.wikipedia.org\/wiki\/Richard_Thaler<\/a>&gt;<\/li>\n<li>Wikipedia [en l\u00ednia] &lt;<a href=\"https:\/\/es.wikipedia.org\/wiki\/Daniel_Kahneman\">https:\/\/es.wikipedia.org\/wiki\/Daniel_Kahneman<\/a>&gt;<\/li>\n<li>Wikipedia [en l\u00ednia] &lt;<a href=\"https:\/\/en.wikipedia.org\/wiki\/Dan_Ariely\">https:\/\/en.wikipedia.org\/wiki\/Dan_Ariely<\/a>&gt;<\/li>\n<li>Enciclopedia Financiera [en l\u00ednia] &lt;http:\/\/www.enciclopediafinanciera.com\/teoriaeconomica\/economia-del-comportamiento.htm&gt;<\/li>\n<li>RODR\u00cdGUEZ QUINTANA, Eduardo. Treball de fi de m\u00e0ster. Toma de decisiones: Econom\u00eda conductual. [en l\u00ednia] &lt;<a href=\"https:\/\/www.google.es\/url?sa=t&amp;rct=j&amp;q=&amp;esrc=s&amp;source=web&amp;cd=1&amp;cad=rja&amp;uact=8&amp;ved=0ahUKEwjxwYCqh6vRAhWB6xQKHdLYBGkQFgggMAA&amp;url=http%3A%2F%2Fdigibuo.uniovi.es%2Fdspace%2Fbitstream%2F10651%2F13074%2F1%2FTrabajo%2520fin%2520de%2520m%25C3%25A1ster%2520Eduardo%2520Rodr%25C3%25ADguez%2520Quintana.pdf&amp;usg=AFQjCNHao5Y7nwL00d5F1nYC9-81FKx-nQ&amp;sig2=DuQSnrP_ZGK7DfSSmJK2ng\">https:\/\/www.google.es\/url?sa=t&amp;rct=j&amp;q=&amp;esrc=s&amp;source=web&amp;cd=1&amp;cad=rja&amp;uact=8&amp;ved=0ahUKEwjxwYCqh6vRAhWB6xQKHdLYBGkQFgggMAA&amp;url=http%3A%2F%2Fdigibuo.uniovi.es%2Fdspace%2Fbitstream%2F10651%2F13074%2F1%2FTrabajo%2520fin%2520de%2520m%25C3%25A1ster%2520Eduardo%2520Rodr%25C3%25ADguez%2520Quintana.pdf&amp;usg=AFQjCNHao5Y7nwL00d5F1nYC9-81FKx-nQ&amp;sig2=DuQSnrP_ZGK7DfSSmJK2ng<\/a>&gt;<\/li>\n<li>Think and sell [en l\u00ednia] &lt;<a href=\"http:\/\/thinkandsell.com\/blog\/economia-conductual-el-aliado-invisible-del-marketing\/\">http:\/\/thinkandsell.com\/blog\/economia-conductual-el-aliado-invisible-del-marketing\/<\/a>&gt;<\/li>\n<li>HERN\u00c1NDEZ RAM\u00cdREZ, Manrique. Finanzas conductuales un enfoque para latinoam\u00e9rica [en l\u00ednia] &lt;<a href=\"https:\/\/dialnet.unirioja.es\/servlet\/articulo?codigo=3202463\">https:\/\/dialnet.unirioja.es\/servlet\/articulo?codigo=3202463<\/a>&gt;<\/li>\n<li>Xataka ciencia [en l\u00ednia] &lt;<a href=\"http:\/\/www.xatakaciencia.com\/psicologia\/el-experimento-del-chocolate-o-el-poder-irracional-de-lo-gratuito\">http:\/\/www.xatakaciencia.com\/psicologia\/el-experimento-del-chocolate-o-el-poder-irracional-de-lo-gratuito<\/a>&gt;<\/li>\n<li>Descubre marketing [en l\u00ednia] &lt;<a href=\"http:\/\/descubremarketing.com\/dan-ariely-irracionalidad-consumidores\/\">http:\/\/descubremarketing.com\/dan-ariely-irracionalidad-consumidores\/<\/a>&gt;<\/li>\n<li>En naranja [en l\u00ednia] &lt;<a href=\"http:\/\/www.ennaranja.com\/para-ahorradores\/predeciblemente-irracionales-el-experimento-de-ariely-y-lo-relativo-de-comparar-precios\/\">http:\/\/www.ennaranja.com\/para-ahorradores\/predeciblemente-irracionales-el-experimento-de-ariely-y-lo-relativo-de-comparar-precios\/<\/a>&gt;<\/li>\n<li>Centrosinergia [en l\u00ednia] &lt;<a href=\"https:\/\/centropsinergia.wordpress.com\/2012\/03\/28\/psicologia-del-marketing-los-trucos-de-los-supermercados\/\">https:\/\/centropsinergia.wordpress.com\/2012\/03\/28\/psicologia-del-marketing-los-trucos-de-los-supermercados\/<\/a>&gt;<\/li>\n<li>Wikipedia [en l\u00ednia] &lt;<a href=\"https:\/\/es.wikipedia.org\/wiki\/Posicionamiento_en_buscadores\">https:\/\/es.wikipedia.org\/wiki\/Posicionamiento_en_buscadores<\/a>&gt;<\/li>\n<li>Wikipedia [en l\u00ednia] &lt;<a href=\"https:\/\/es.wikipedia.org\/wiki\/Mercadotecnia_en_motores_de_b%C3%BAsqueda\">https:\/\/es.wikipedia.org\/wiki\/Mercadotecnia_en_motores_de_b%C3%BAsqueda<\/a>&gt;<\/li>\n<li>Wikipedia [en l\u00ednia] &lt;<a href=\"https:\/\/es.wikipedia.org\/wiki\/AdWords\">https:\/\/es.wikipedia.org\/wiki\/AdWords<\/a>&gt;<\/li>\n<li>SALA I MART\u00cdN, Xavier. Economia en colors. Rosa dels vents, Barcelona, desembre de 2015. 978-84-15961-97-0<\/li>\n<li>LEVITT, Steven. J. DUBNER, Stephen. Freakonomics. Ediciones B, Barcelona, mar\u00e7 de 2007. 978-84-96581-81-4<\/li>\n<li>App Google Primer<\/li>\n<li>Ajuda de Google Adwords [en l\u00ednia] &lt;<a href=\"https:\/\/support.google.com\/adwords#topic=3119071\">https:\/\/support.google.com\/adwords#topic=3119071<\/a>&gt;<\/li>\n<li>UNIVERSAL TRAILER S.L.U.. Dades de Google Adwords.<\/li>\n<li>CUNILLERA FARR\u00c9S, Gerard. Entrevista. 27\/10\/2016, L\u2019Espluga de Francol\u00ed, Ctra. N-240 \u00a0Km 39<\/li>\n<li>PAU RUBI\u00d3, Francesc. Entrevista. 06\/01\/17, Santa Coloma de Queralt<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Ins Mart\u00ed l\u2019Hum\u00e0<\/p>\n","protected":false},"author":1,"featured_media":4603,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[70,392],"tags":[328,512],"class_list":["post-4602","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trics","category-humanitats","tag-economia","tag-trics_ins-marti-lhuma"],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/serveiseducatius.xtec.cat\/tarragones\/wp-json\/wp\/v2\/posts\/4602","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/serveiseducatius.xtec.cat\/tarragones\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/serveiseducatius.xtec.cat\/tarragones\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/serveiseducatius.xtec.cat\/tarragones\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/serveiseducatius.xtec.cat\/tarragones\/wp-json\/wp\/v2\/comments?post=4602"}],"version-history":[{"count":3,"href":"https:\/\/serveiseducatius.xtec.cat\/tarragones\/wp-json\/wp\/v2\/posts\/4602\/revisions"}],"predecessor-version":[{"id":6578,"href":"https:\/\/serveiseducatius.xtec.cat\/tarragones\/wp-json\/wp\/v2\/posts\/4602\/revisions\/6578"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/serveiseducatius.xtec.cat\/tarragones\/wp-json\/wp\/v2\/media\/4603"}],"wp:attachment":[{"href":"https:\/\/serveiseducatius.xtec.cat\/tarragones\/wp-json\/wp\/v2\/media?parent=4602"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/serveiseducatius.xtec.cat\/tarragones\/wp-json\/wp\/v2\/categories?post=4602"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/serveiseducatius.xtec.cat\/tarragones\/wp-json\/wp\/v2\/tags?post=4602"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}