{"id":13108,"date":"2019-03-19T10:35:51","date_gmt":"2019-03-19T09:35:51","guid":{"rendered":"http:\/\/serveiseducatius.xtec.cat\/tarragones\/?p=13108"},"modified":"2019-04-27T09:01:38","modified_gmt":"2019-04-27T07:01:38","slug":"trics13_jgaviria","status":"publish","type":"post","link":"https:\/\/serveiseducatius.xtec.cat\/tarragones\/dinamitzacio\/trics\/trics13_jgaviria\/","title":{"rendered":"El sexismo en la publicidad"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-5353\" title=\"Jennifer Andrea Gaviria Loy\" src=\"https:\/\/serveiseducatius.xtec.cat\/tarragones\/wp-content\/uploads\/usu549\/2019\/03\/trics13_jgaviria.jpg\" alt=\"Jennifer Andrea Gaviria Loy\" width=\"150\" height=\"200\" \/><strong><span style=\"color: #808080;\"><em>T\u00edtol:\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/em><\/span><\/strong><strong>\u00bfExhibir es vender? El sexismo en la publicidad actual<\/strong><br \/>\n<strong><em><span style=\"color: #808080;\">Autor\/a:\u00a0\u00a0\u00a0\u00a0<\/span><\/em><\/strong><strong> Jennifer Andrea Gaviria Loy<\/strong><br \/>\n<strong><em><span style=\"color: #808080;\">Tutor\/a:\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><\/em><\/strong>Anabel S\u00e1iz<br \/>\n<strong><em><span style=\"color: #808080;\">Modalitat:\u00a0\u00a0<\/span><\/em><\/strong>Humanitats i Ci\u00e8ncies Socials<br \/>\n<strong><em><span style=\"color: #808080;\">\u00c0rea:\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><\/em><\/strong>Llengua<br \/>\n<strong><em><span style=\"color: #808080;\">Centre:\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><\/em><\/strong>Ins Jaume I<br \/>\n<strong><em><span style=\"color: #808080;\">Localitat:\u00a0\u00a0\u00a0<\/span><\/em><\/strong>Salou<\/p>\n<h6><strong>Objectius:<\/strong><\/h6>\n<ol>\n<li>Observar fins quin punt el masclisme est\u00e0 present en la nostra societat.<\/li>\n<li>Adquirir m\u00e9s coneixement sobre q\u00fcestions formals com la llengua, la ret\u00f2rica i la imatge.<\/li>\n<li>Comprovar si el masclisme est\u00e0 present en els joves.<\/li>\n<\/ol>\n<h6><strong>El proc\u00e9s:<\/strong><\/h6>\n<p style=\"text-align: justify;\">Un cop establert el tema del meu treball, primer, em vaig informar i orientar sobre el tema. Era molt important saber que \u00e9s la publicitat, com ha sorgit i els trets que la caracteritzen per despr\u00e9s poder seguir amb la segona part que \u00e9s la part pr\u00e0ctica, on es van analitzar 20 anuncis amb un esquema concret per extreure&#8217;n conclusions sobre si el masclisme hi \u00e9s present als anuncis. I per \u00faltim, la tercera part que \u00e9s formada per una encuesta que es va realitzar als alumnes de 4rt de la ESO.<br \/>\nLa principal dificultat va ser a l&#8217;hora de analitzar els anuncis perqu\u00e8 hi havien molts coneixements de llengua dels quals mancava.<\/p>\n<h6><strong>Conclusions:<\/strong><\/h6>\n<p style=\"text-align: justify;\">Una vegada acabat el treball, les conclusions van ser molt satisfact\u00f2ries ja que aclarien la hip\u00f2tesi principal i \u00e9s que, actualment, les marques comercials continuen utilitzant el sexisme en els seus anuncis; sobretot les d&#8217;alt reconeixement. Finalment, va ser molt impactant constatar en l&#8217;enquesta que els nois estan molt m\u00e9s segurs que continua havent-hi masclisme en la publicitat actual que les noies.<\/p>\n<h6><strong>Bibliografia:<\/strong><\/h6>\n<ul>\n<li>Victoria Sau. <span style=\"color: #808080;\"><strong>Diccionario Ideol\u00f3gico Feminista<\/strong><\/span>. Icaria Editorial<\/li>\n<li>M.S Sacrist\u00e1n. <span style=\"color: #808080;\"><strong>Publicidad y g\u00e9nero: propuesta, dise\u00f1o y aplicaci\u00f3n de un modelo de an\u00e1lisis de las met\u00e1foras de g\u00e9nero en la publicidad impresa en lengua inglesa<\/strong><\/span>. Biblioteca Virtual Miguel de Cervantes<\/li>\n<\/ul>\n<h6><\/h6>\n<h6><strong>Presentaci\u00f3:<\/strong><\/h6>\n<p><iframe loading=\"lazy\" style=\"border: 1px solid #CCC; border-width: 1px; margin-bottom: 5px; max-width: 100%;\" src=\"\/\/www.slideshare.net\/slideshow\/embed_code\/key\/ClCRGmOCcLORWb\" width=\"595\" height=\"485\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"> <\/iframe><\/p>\n<h6><strong>Fotos:<\/strong><\/h6>\n<div id=\"1234\" style=\"width: 600px; height: 400px; display: none;\"><img decoding=\"async\" src=\"https:\/\/serveiseducatius.xtec.cat\/tarragones\/wp-content\/uploads\/usu549\/2019\/03\/trics13_imatge1_jgaviria.jpg\" data-link=\"https:\/\/serveiseducatius.xtec.cat\/tarragones\/wp-content\/uploads\/usu549\/2019\/03\/trics13_imatge1_jgaviria.jpg\" \/><br \/>\n<img decoding=\"async\" src=\"https:\/\/serveiseducatius.xtec.cat\/tarragones\/wp-content\/uploads\/usu549\/2019\/03\/trics13_imatge2_jgaviria.jpg\" data-link=\"https:\/\/serveiseducatius.xtec.cat\/tarragones\/wp-content\/uploads\/usu549\/2019\/03\/trics13_imatge2_jgaviria.jpg\" \/><br \/>\n<img decoding=\"async\" src=\"https:\/\/serveiseducatius.xtec.cat\/tarragones\/wp-content\/uploads\/usu549\/2019\/03\/trics13_imatge3_jgaviria.jpg\" data-link=\"https:\/\/serveiseducatius.xtec.cat\/tarragones\/wp-content\/uploads\/usu549\/2019\/03\/trics13_imatge3_jgaviria.jpg\" \/><br \/>\n<img decoding=\"async\" src=\"https:\/\/serveiseducatius.xtec.cat\/tarragones\/wp-content\/uploads\/usu549\/2019\/03\/trics13_imatge4_jgaviria.jpg\" data-link=\"https:\/\/serveiseducatius.xtec.cat\/tarragones\/wp-content\/uploads\/usu549\/2019\/03\/trics13_imatge4_jgaviria.jpg\" \/><br \/>\n<script type=\"text\/javascript\" src=\"https:\/\/cdn.jsdelivr.net\/jquery\/1.12.3\/jquery.min.js\"><\/script><br \/>\n<script>\n (MyGalleries=(typeof MyGalleries === 'undefined' ? [] : MyGalleries)).push({gallId:'#1234',autoplay:true,lightbox:true,debug:false,popupLinks:true});\n if(typeof GalleryLoaded === 'undefined'){\n  GalleryLoaded = jQuery(function(){\n   jQuery.ajax({url:'https:\/\/cdn.jsdelivr.net\/galleria\/1.4.2\/galleria.min.js',dataType:'script',cache:true}).done(function(){\n    Galleria.loadTheme('https:\/\/cdn.jsdelivr.net\/galleria\/1.4.2\/themes\/classic\/galleria.classic.js');\n    for(var n in MyGalleries){\n     Galleria.run(MyGalleries[n].gallId, MyGalleries[n]);\n     jQuery(MyGalleries[n].gallId).css('display','block');\n    }\n   });\n  });\n }\n<\/script><\/div>\n<p>&nbsp;<\/p>\n<div><sup><em>Foto 1.- Anunci sexista: Dolce &amp; Gabbana &#8211; \u2018Gang rape\u2019 (violaci\u00f3 en grup)<br \/>\n<\/em><\/sup><\/div>\n<h6><strong>Espai web:<\/strong><\/h6>\n<ul>\n<li><a href=\"https:\/\/www.canva.com\/design\/DADO5IvjXCU\/1s4eP5uXSjnoEKFOr9OtPQ\/view?utm_content=DADO5IvjXCU&amp;utm_campaign=designshare&amp;utm_medium=link&amp;utm_source=sharebutton\" target=\"_blank\" rel=\"noopener\"><strong>\u00bfCu\u00e1ndo es sexista la publicidad?<\/strong><\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Jennifer Andrea Gaviria Loy<\/p>\n","protected":false},"author":1,"featured_media":13109,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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