{"id":12462,"date":"2019-03-11T13:39:54","date_gmt":"2019-03-11T12:39:54","guid":{"rendered":"http:\/\/serveiseducatius.xtec.cat\/tarragones\/?p=12462"},"modified":"2019-04-28T07:35:36","modified_gmt":"2019-04-28T05:35:36","slug":"trics13_aalzamora","status":"publish","type":"post","link":"https:\/\/serveiseducatius.xtec.cat\/tarragones\/dinamitzacio\/trics\/trics13_aalzamora\/","title":{"rendered":"BOOKTUBERS"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-5353\" title=\"Aitana Alzamora Bov\u00e9\" src=\"https:\/\/serveiseducatius.xtec.cat\/tarragones\/wp-content\/uploads\/usu549\/2019\/03\/trics13_aalzamora.jpg\" alt=\"Aitana Alzamora Bov\u00e9\" width=\"150\" height=\"200\" \/><strong><span style=\"color: #808080;\"><em>T\u00edtol:\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/em><\/span><\/strong><strong>BOOKTUBERS, els nous recomanadors de llibres en aquesta era digital?<\/strong><br \/>\n<strong><em><span style=\"color: #808080;\">Autor\/a:\u00a0\u00a0\u00a0\u00a0<\/span><\/em><\/strong><strong> Aitana Alzamora Bov\u00e9<\/strong><br \/>\n<strong><em><span style=\"color: #808080;\">Tutor\/a:\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><\/em><\/strong>Carme Masip<br \/>\n<strong><em><span style=\"color: #808080;\">Modalitat:\u00a0\u00a0<\/span><\/em><\/strong>Humanitats i Ci\u00e8ncies Socials<br \/>\n<strong><em><span style=\"color: #808080;\">\u00c0rea:\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><\/em><\/strong>Literatura<br \/>\n<strong><em><span style=\"color: #808080;\">Centre:\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><\/em><\/strong>Ins Tarragona<br \/>\n<strong><em><span style=\"color: #808080;\">Localitat:\u00a0\u00a0\u00a0<\/span><\/em><\/strong>Tarragona<\/p>\n<h6><strong>Objectius:<\/strong><\/h6>\n<ol>\n<li>Buscar el grau d\u2019influ\u00e8ncia del booktubers en els joves d\u2019entre 12-25 anys.<\/li>\n<li>Esbrinar quines s\u00f3n les estrat\u00e8gies del govern per fomentar la lectura entre els joves i veure si es contempla l\u2019\u00fas de les noves tecnologies en el foment de la lectura.<\/li>\n<li>Analitzar la relaci\u00f3 entre els h\u00e0bits lectors dels joves i els booktubers.<\/li>\n<li>Analitzar l\u2019impacte dels booktubers en les vendes a les llibreries i del pr\u00e9stec i la compra de llibres a les biblioteques.<\/li>\n<li>Elaborar un v\u00eddeo-recomanaci\u00f3 d\u2019un llibre imitant les t\u00e0ctiques d\u2019un booktuber.<\/li>\n<\/ol>\n<h6><strong>Hip\u00f2tesi:<\/strong><\/h6>\n<p style=\"text-align: justify;\">Valorar si realment tenen influ\u00e8ncia els booktubers en els h\u00e0bits lectors dels joves at\u00e8s que en molts pa\u00efsos les editorials promocionen als esmentats per tal que promocionin les seves ventes.<\/p>\n<h6><strong>El proc\u00e9s:<\/strong><\/h6>\n<p style=\"text-align: justify;\">1. Punt de parten\u00e7a:<br \/>\na) Es va voler demostrar a trav\u00e9s de cites la import\u00e0ncia de la lectura com a font de creixement i formaci\u00f3 personal.<br \/>\nb) Es va voler buscar l\u2019\u00edndex de lectura dels joves d\u2019entre 12 i 25 anys per veure si realment llegien poc, tal i com diu la creen\u00e7a popular<br \/>\nc) Es va voler comprovar si les llibreries tenen algun tipus d\u2019estrat\u00e8gia per fomentar la lectura entre els joves i si aquesta contempla els booktubers.<br \/>\nd) Es va voler comprovar si les biblioteques tenen algun tipus d\u2019estrat\u00e8gia per fomentar la lectura entre els joves i si aquesta contempla els boktubers.<br \/>\ne) Es va voler esbrinar a trav\u00e9s de les p\u00e0gines web oficials de la generalitat i del govern estatal quines eren les estrat\u00e8gies que usaven per fomentar l\u2019h\u00e0bit lector entre els joves. Es van analitzar els diferents plans de lectura que hi ha hagut.<br \/>\n2. Desenvolupament del treball:<br \/>\na) Es va iniciar el proc\u00e9s fent enquestes entre els joves a trav\u00e9s de les xarxes per trobar quina incid\u00e8ncia tenen els booktubers en la seva lectura.<br \/>\nb) Es va decidir fer entrevistes a diverses llibreries per tal d\u2019esbrinar si notaven la influ\u00e8ncia dels booktubers en la venda de llibres.<br \/>\nc) Es va decidir fer tamb\u00e9 entrevistes a diverses bibliotec\u00e0ries per tal de descobrir si constataven la influ\u00e8ncia dels booktubers en el pr\u00e9stec de llibres,<br \/>\nd) Es van analitzar diferents canals de booktubers per veure quin impacte tenien (subscriptors) i quins tipus de propostes utilitzaven per tal d\u2019incentivar la lectura.<br \/>\n3. Projecte:<br \/>\na) Elaboraci\u00f3 d\u2019un v\u00eddeo utilitzant els m\u00e8todes dels booktubers per tal d\u2019incentivar la lectura a partir d\u2019un llibre d\u2019elecci\u00f3 pr\u00f2pia.<\/p>\n<h6><strong>Conclusions:<\/strong><\/h6>\n<p style=\"text-align: justify;\">1. Descobrir que els booktubers no tenen gaire influ\u00e8ncia en el nostre pa\u00eds tot i que s\u2019espera que cada vegada en tinguin m\u00e9s.<br \/>\n2. Evidenciar que els plans de lectura contemplen ja el foment de la lectura a trav\u00e9s d\u2019eines digitals i en algun punt es pot arribar a parlar dels booktubers tot i que realment no se\u2019n parla gaire.<br \/>\n3. En les entrevistes fetes en una poblaci\u00f3 de 117 persones nom\u00e9s 12 afirmen seguir a algun booktuber, cosa que \u00e9s poc significatiu tenint en compte la quantitat de subscriptors que t\u00e9 aquesta gent en els seus canals de YouTube.<br \/>\n4. L\u2019impacte dels booktubers \u00e9s pr\u00e0cticament imperceptible per part dels llibreters, si que han notat un canvi d\u2019h\u00e0bits de compra que no relacionen necess\u00e0riament amb els booktubers sin\u00f3 que amb les noves tecnologies. I l\u2019impacte dels booktubers \u00e9s desigual en les biblioteques es desigual, en una biblioteca universit\u00e0ria \u00e9s inexistent mentre que en una biblioteca p\u00fablica es comen\u00e7a a notar un cert impacte.<br \/>\n5. Comprovar amb una pr\u00e0ctica les dificultats que es poden trobar els booktubers alhora de fer una recomanaci\u00f3 d\u2019un llibre per internet.<\/p>\n<h6><strong>Llocs Web:<\/strong><\/h6>\n<ul>\n<li><a href=\"http:\/\/www.elmundo.es\/cultura\/literatura\/2018\/01\/18\/5a607873468aeb34758b4600.html\" target=\"_blank\" rel=\"noopener noreferrer\">Bar\u00f3metro de la lectura 2017: se lee m\u00e1s pero peor. (19-01-2018)<\/a><\/li>\n<li><a href=\"https:\/\/web.gencat.cat\/ca\/actualitat\/detall\/Pla-de-lectura-2020-00001\" target=\"_blank\" rel=\"noopener noreferrer\">Departament de Cultura de la Generalitat de Catalunya<\/a><\/li>\n<li><a href=\"http:\/\/cultura.gencat.cat\/ca\/departament\/plans-i-programes\/ambit-sectorial\/pla-de-lectura-2020\/per-que-llegir\/\" target=\"_blank\" rel=\"noopener noreferrer\">Departament de Cultura de la Generalitat de Catalunya: Pla de Lectura.<\/a><\/li>\n<li><a href=\"https:\/\/www.diba.cat\/web\/biblioteques\/-\/cs-2-7-2-suport-als-programes-de-foment-de-la-lectura\" target=\"_blank\" rel=\"noopener noreferrer\">Diputaci\u00f3 de Barcelona. Biblioteques. (Diba)<\/a><\/li>\n<li><a href=\"https:\/\/www.educaciontrespuntocero.com\/experiencias\/booktubers-fomento-de-la-lectura\/45655.html\" target=\"_blank\" rel=\"noopener noreferrer\">Espeso, Pablo. \u201cBooktubers, fomentando la lectura entre los m\u00e1s j\u00f3venes en el siglo XXI\u201d dins Educaci\u00f3n 3.0, experiencia. Abril del 2017<\/a><\/li>\n<li><a href=\"http:\/\/biblioteques.gencat.cat\/ca\/el-servei-de-biblioteques\/linies-dactivitat\/promocio_lectura_cultura\/projectes\/Supernit-a-les-biblioteques\/index.html#\" target=\"_blank\" rel=\"noopener noreferrer\">Generalitat de Catalunya. Biblioteques. Promoci\u00f3 lectura<\/a><\/li>\n<li><a href=\"https:\/\/editors.cat\/2017\/03\/22\/booktubers-que-teus-fills-llegeixen-mes-que-mai-vanguardia\/\" target=\"_blank\" rel=\"noopener noreferrer\">G\u00f3mez, Lara. \u201cBooktubers o per qu\u00e8 els teus fills llegeixen m\u00e9s que mai\u201d article del 22 de mar\u00e7 del 2017 dins de La Vanguardia, culturahttps:\/\/editors.cat\/2017\/03\/22\/booktubers-que-teus-fills-llegeixen-mes-que-mai-vanguardia<\/a><\/li>\n<li><a href=\"http:\/\/www.mecd.gob.es\/cultura\/areas\/libro\/mc\/observatoriolect\/estudios-e-informes.html\" target=\"_blank\" rel=\"noopener noreferrer\">Ministerio de Educaci\u00f3n, Cultura y Deporte. Observatorio de la lectura y del libro<\/a><\/li>\n<\/ul>\n<h6><strong>V\u00eddeo:<\/strong><\/h6>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/kG8uT2ElQuk\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h6><strong>Presentaci\u00f3:<\/strong><\/h6>\n<p><iframe loading=\"lazy\" style=\"border: 1px solid #CCC; border-width: 1px; margin-bottom: 5px; max-width: 100%;\" src=\"\/\/www.slideshare.net\/slideshow\/embed_code\/key\/xTw3MXsMyUwXun\" width=\"595\" height=\"485\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"> <\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Aitana Alzamora Bov\u00e9<\/p>\n","protected":false},"author":1,"featured_media":12463,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[70,392],"tags":[347,522],"class_list":["post-12462","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trics","category-humanitats","tag-literatura","tag-trics_ins-tarragona"],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/serveiseducatius.xtec.cat\/tarragones\/wp-json\/wp\/v2\/posts\/12462","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/serveiseducatius.xtec.cat\/tarragones\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/serveiseducatius.xtec.cat\/tarragones\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/serveiseducatius.xtec.cat\/tarragones\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/serveiseducatius.xtec.cat\/tarragones\/wp-json\/wp\/v2\/comments?post=12462"}],"version-history":[{"count":1,"href":"https:\/\/serveiseducatius.xtec.cat\/tarragones\/wp-json\/wp\/v2\/posts\/12462\/revisions"}],"predecessor-version":[{"id":12464,"href":"https:\/\/serveiseducatius.xtec.cat\/tarragones\/wp-json\/wp\/v2\/posts\/12462\/revisions\/12464"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/serveiseducatius.xtec.cat\/tarragones\/wp-json\/wp\/v2\/media\/12463"}],"wp:attachment":[{"href":"https:\/\/serveiseducatius.xtec.cat\/tarragones\/wp-json\/wp\/v2\/media?parent=12462"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/serveiseducatius.xtec.cat\/tarragones\/wp-json\/wp\/v2\/categories?post=12462"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/serveiseducatius.xtec.cat\/tarragones\/wp-json\/wp\/v2\/tags?post=12462"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}