{"id":14731,"date":"2020-09-21T12:55:17","date_gmt":"2020-09-21T10:55:17","guid":{"rendered":"http:\/\/serveiseducatius.xtec.cat\/santacolomag\/?p=14731"},"modified":"2020-09-21T12:59:03","modified_gmt":"2020-09-21T10:59:03","slug":"educac-tiktok-molt-mes-que-videos-musicals","status":"publish","type":"post","link":"https:\/\/serveiseducatius.xtec.cat\/santacolomag\/portada\/educac-tiktok-molt-mes-que-videos-musicals\/","title":{"rendered":"EduCAC. TikTok i altres mitjans de publicitat encoberta"},"content":{"rendered":"<p><a href=\"https:\/\/serveiseducatius.xtec.cat\/santacolomag\/wp-content\/uploads\/usu1183\/2020\/09\/UD_P_aixotambeespublicitat_1_0-e1600685812878.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-thumbnail wp-image-14736\" src=\"https:\/\/serveiseducatius.xtec.cat\/santacolomag\/wp-content\/uploads\/usu1183\/2020\/09\/UD_P_aixotambeespublicitat_1_0-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><a href=\"https:\/\/serveiseducatius.xtec.cat\/santacolomag\/wp-content\/uploads\/usu1183\/2020\/09\/unnamed.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-thumbnail wp-image-14735\" src=\"https:\/\/serveiseducatius.xtec.cat\/santacolomag\/wp-content\/uploads\/usu1183\/2020\/09\/unnamed-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><span style=\"font-size: 14pt;\">El <strong>Consell de l&#8217;Audiovisual de Catalunya<\/strong> ha publicat un informe sobre la pres\u00e8ncia de publicitat on s&#8217;analitzen 16 v\u00eddeos de <em>tiktokers<\/em><em>\u00a0<\/em>amb m\u00e9s de\u00a030 milions de visualitzacions en total. L<strong>&#8216;<a href=\"https:\/\/educac.us16.list-manage.com\/track\/click?u=2a8ff71905867b32700a934f8&amp;id=7504752cea&amp;e=845c8cde76\" target=\"_blank\" rel=\"noopener noreferrer\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/educac.us16.list-manage.com\/track\/click?u%3D2a8ff71905867b32700a934f8%26id%3D7504752cea%26e%3D845c8cde76&amp;source=gmail&amp;ust=1600769740917000&amp;usg=AFQjCNEAAoB1PuN3EC6OLG69lvxdLIXBuQ\">estudi mostra que el\u00a093,8% dels continguts promocionen<\/a>,<\/strong> de manera encoberta, productes adre\u00e7ats a la franja d&#8217;edat m\u00e9s jove, com ara menjar r\u00e0pid begudes ensucrades o consoles i videojocs<\/span><\/p>\n<p><span style=\"font-size: 14pt;\"><br \/>\nA la unitat did\u00e0ctica <a href=\"https:\/\/educac.us16.list-manage.com\/track\/click?u=2a8ff71905867b32700a934f8&amp;id=58a7ee067a&amp;e=845c8cde76\" target=\"_blank\" rel=\"noopener noreferrer\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/educac.us16.list-manage.com\/track\/click?u%3D2a8ff71905867b32700a934f8%26id%3D58a7ee067a%26e%3D845c8cde76&amp;source=gmail&amp;ust=1600769740917000&amp;usg=AFQjCNFB0GfLa2SeWGxafxd2WNwE6CJs2g\"><strong>Aix\u00f2 tamb\u00e9 \u00e9s publicitat<\/strong><\/a> es que proposa fer el disseny i l&#8217;edici\u00f3 d&#8217;un anunci per transmetre valors a partir de la presa de consci\u00e8ncia de la gran quantitat de missatges publicitaris que rebem a trav\u00e9s de la publicitat encoberta. Una proposta que inclou reflexi\u00f3 i pr\u00e0ctica per endinsar-se en el m\u00f3n de la publicitat a les xarxes socials. <strong><a href=\"https:\/\/www.educac.cat\/sites\/default\/files\/2017-09\/eduCAC_UD9_publicitat_aix%C3%B2tamb%C3%A9%C3%A9spublicitat.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">Guia per al professorat<\/a><\/strong>.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Al web d&#8217;<strong><a href=\"https:\/\/www.educac.cat\/que-educac\">EduCAC<\/a><\/strong> tamb\u00e9 trobareu propostes d&#8217;activitats per comprendre els mitjans de comunicaci\u00f3 audiovisual amb el vostre alumnat.\u00a0\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Unitat did\u00e0ctica &#8220;Aix\u00f2 tamb\u00e9 \u00e9s publicitat&#8221; amb guia per al professorat. Per comprendre com funciona la publicitat encoberta.<\/p>\n","protected":false},"author":7,"featured_media":14736,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[364,65,78,29,76,434],"tags":[37],"class_list":["post-14731","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-competencia-comunicativa","category-crp","category-cd","category-portada","category-recursos","category-reflexio","tag-audiovisuals"],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/serveiseducatius.xtec.cat\/santacolomag\/wp-json\/wp\/v2\/posts\/14731","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/serveiseducatius.xtec.cat\/santacolomag\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/serveiseducatius.xtec.cat\/santacolomag\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/serveiseducatius.xtec.cat\/santacolomag\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/serveiseducatius.xtec.cat\/santacolomag\/wp-json\/wp\/v2\/comments?post=14731"}],"version-history":[{"count":3,"href":"https:\/\/serveiseducatius.xtec.cat\/santacolomag\/wp-json\/wp\/v2\/posts\/14731\/revisions"}],"predecessor-version":[{"id":14738,"href":"https:\/\/serveiseducatius.xtec.cat\/santacolomag\/wp-json\/wp\/v2\/posts\/14731\/revisions\/14738"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/serveiseducatius.xtec.cat\/santacolomag\/wp-json\/wp\/v2\/media\/14736"}],"wp:attachment":[{"href":"https:\/\/serveiseducatius.xtec.cat\/santacolomag\/wp-json\/wp\/v2\/media?parent=14731"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/serveiseducatius.xtec.cat\/santacolomag\/wp-json\/wp\/v2\/categories?post=14731"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/serveiseducatius.xtec.cat\/santacolomag\/wp-json\/wp\/v2\/tags?post=14731"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}