{"id":18375,"date":"2024-02-26T08:44:36","date_gmt":"2024-02-26T07:44:36","guid":{"rendered":"https:\/\/serveiseducatius.xtec.cat\/baixpenedes\/?p=18375"},"modified":"2024-02-26T08:44:36","modified_gmt":"2024-02-26T07:44:36","slug":"publicitat-estereotips-i-perspectiva-de-genere","status":"publish","type":"post","link":"https:\/\/serveiseducatius.xtec.cat\/baixpenedes\/xerrades\/portada\/publicitat-estereotips-i-perspectiva-de-genere\/","title":{"rendered":"PUBLICITAT, ESTEREOTIPS I PERSPECTIVA DE G\u00c8NERE"},"content":{"rendered":"<p>N&#8217;heu sentit parlar de la <a href=\"https:\/\/www.educac.cat\/actualitat\/la-cosmeticorexia-i-els-influencers\">cosmeticor\u00e8xia<\/a>? Les xarxes socials s\u00f3n grans creadors de tend\u00e8ncies i influencers esdevenen \u00eddols per als seus seguidors\u00a0 impactant en el seu comportament. Les campanyes publicit\u00e0ries ho saben i a m\u00e9s creen continguts per incitar la compra reproduint estereotips de g\u00e8nere. L&#8217;eduCAC ens porta una proposta per treballar <a href=\"http:\/\/Com \u00e9s la publicitat adre\u00e7ada als infants a trav\u00e9s de les xarxes socials?\">el llenguatge publicitari<\/a> des de diversos enfocaments:<\/p>\n<ul>\n<li>Amb els\u00a0<strong><a href=\"https:\/\/educac.us16.list-manage.com\/track\/click?u=2a8ff71905867b32700a934f8&amp;id=ee24e5a3f3&amp;e=85f663d78f\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/educac.us16.list-manage.com\/track\/click?u%3D2a8ff71905867b32700a934f8%26id%3Dee24e5a3f3%26e%3D85f663d78f&amp;source=gmail&amp;ust=1709018278326000&amp;usg=AOvVaw3CieHgl72NeyIjwAVJnqIH\">Anuncis no sexistes<\/a><\/strong>\u00a0aprendran a detectar els estereotips de g\u00e8nere a la publicitat i prendran consci\u00e8ncia de la capacitat de la publicitat\u00a0per influir-nos.<\/li>\n<li>A\u00a0<strong><a href=\"https:\/\/educac.us16.list-manage.com\/track\/click?u=2a8ff71905867b32700a934f8&amp;id=a341284877&amp;e=85f663d78f\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/educac.us16.list-manage.com\/track\/click?u%3D2a8ff71905867b32700a934f8%26id%3Da341284877%26e%3D85f663d78f&amp;source=gmail&amp;ust=1709018278326000&amp;usg=AOvVaw295E1JFl-9nKzRYSOojttQ\">Personatges<\/a><span style=\"color: #ff8c00;\">\u00a0<\/span><\/strong>reflexionaran sobre l&#8217;ofici de l&#8217;<em>influencer<\/em>, qui ens aporten de positiu o no en els missatges que ens transmeten.<\/li>\n<li>Amb\u00a0<strong><a href=\"https:\/\/educac.us16.list-manage.com\/track\/click?u=2a8ff71905867b32700a934f8&amp;id=5945f777b9&amp;e=85f663d78f\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/educac.us16.list-manage.com\/track\/click?u%3D2a8ff71905867b32700a934f8%26id%3D5945f777b9%26e%3D85f663d78f&amp;source=gmail&amp;ust=1709018278326000&amp;usg=AOvVaw3VTndIDb2QD0mcpdkoEom0\">Saben el que volem<\/a><\/strong>\u00a0per prim\u00e0ria coneixeran els mecanismes i recursos de la publicitat per generar-nos necessitats.<\/li>\n<li>I Amb\u00a0<strong><a href=\"https:\/\/educac.us16.list-manage.com\/track\/click?u=2a8ff71905867b32700a934f8&amp;id=7711f16a6f&amp;e=85f663d78f\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/educac.us16.list-manage.com\/track\/click?u%3D2a8ff71905867b32700a934f8%26id%3D7711f16a6f%26e%3D85f663d78f&amp;source=gmail&amp;ust=1709018278326000&amp;usg=AOvVaw2nFexIx1nfSXY5hVyAkswS\">Aix\u00f2 tamb\u00e9 \u00e9s publicitat<\/a><\/strong>\u00a0aprofundiran sobre com funciona la publicitat encoberta a internet.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-18376\" src=\"https:\/\/serveiseducatius.xtec.cat\/baixpenedes\/wp-content\/uploads\/usu764\/2024\/02\/educac.png\" alt=\"\" width=\"254\" height=\"235\" \/>A m\u00e9s i amb motiu de a proximitat del dia de la dona, per aquest 8 de mar\u00e7 trobareu recursos per treballar la perspectiva de g\u00e8nere dels mitjans de comunicaci\u00f3 amb un itinerari complet i una proposta did\u00e0ctica <a href=\"https:\/\/www.educac.cat\/actualitat\/mon-normal\">Un m\u00f3n normal | eduCAC<\/a><\/p>\n<p>Al web de Cinescola el professor Ramon Breu ens proposa una s\u00e8rie i tres llargmetratges per tractar el feminisme i el rol de la dona en la societat.\u00a0<strong><a href=\"https:\/\/educac.us16.list-manage.com\/track\/click?u=2a8ff71905867b32700a934f8&amp;id=a55c588b50&amp;e=85f663d78f\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/educac.us16.list-manage.com\/track\/click?u%3D2a8ff71905867b32700a934f8%26id%3Da55c588b50%26e%3D85f663d78f&amp;source=gmail&amp;ust=1709018278327000&amp;usg=AOvVaw0CEBKFX6ibcoOpeQNHhUQI\">Ens ho expliquen aqu\u00ed.<\/a><\/strong><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>N&#8217;heu sentit parlar de la cosmeticor\u00e8xia? Les xarxes socials s\u00f3n grans creadors de tend\u00e8ncies i influencers esdevenen \u00eddols per als seus seguidors\u00a0 impactant en el seu comportament. Les campanyes publicit\u00e0ries ho saben i a m\u00e9s creen continguts per incitar la compra reproduint estereotips de g\u00e8nere. L&#8217;eduCAC ens porta una proposta per treballar el llenguatge publicitari [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":18376,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[532,427,29,370],"tags":[],"class_list":["post-18375","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-coeducacio","category-llengua-catalana","category-portada","category-recursos"],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/serveiseducatius.xtec.cat\/baixpenedes\/wp-json\/wp\/v2\/posts\/18375","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/serveiseducatius.xtec.cat\/baixpenedes\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/serveiseducatius.xtec.cat\/baixpenedes\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/serveiseducatius.xtec.cat\/baixpenedes\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/serveiseducatius.xtec.cat\/baixpenedes\/wp-json\/wp\/v2\/comments?post=18375"}],"version-history":[{"count":1,"href":"https:\/\/serveiseducatius.xtec.cat\/baixpenedes\/wp-json\/wp\/v2\/posts\/18375\/revisions"}],"predecessor-version":[{"id":18377,"href":"https:\/\/serveiseducatius.xtec.cat\/baixpenedes\/wp-json\/wp\/v2\/posts\/18375\/revisions\/18377"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/serveiseducatius.xtec.cat\/baixpenedes\/wp-json\/wp\/v2\/media\/18376"}],"wp:attachment":[{"href":"https:\/\/serveiseducatius.xtec.cat\/baixpenedes\/wp-json\/wp\/v2\/media?parent=18375"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/serveiseducatius.xtec.cat\/baixpenedes\/wp-json\/wp\/v2\/categories?post=18375"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/serveiseducatius.xtec.cat\/baixpenedes\/wp-json\/wp\/v2\/tags?post=18375"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}