{"id":13958,"date":"2020-12-15T09:37:34","date_gmt":"2020-12-15T08:37:34","guid":{"rendered":"http:\/\/serveiseducatius.xtec.cat\/baixpenedes\/?p=13958"},"modified":"2020-12-15T09:54:58","modified_gmt":"2020-12-15T08:54:58","slug":"nadal-i-el-consum-en-som-conscients","status":"publish","type":"post","link":"https:\/\/serveiseducatius.xtec.cat\/baixpenedes\/general\/nadal-i-el-consum-en-som-conscients\/","title":{"rendered":"NADAL I EL CONSUM. EN SOM CONSCIENTS?"},"content":{"rendered":"<p>S\u2019acosten les celebracions de Nadal, cap d\u2019any i Reis i les campanyes publicit\u00e0ries s\u2019intensifiquen. I, tot i que ens hem habituat a viure rodejats de publicitat, i potser pensem que no ens influencia, \u00e9s probable que ens acabi generant el desig o la sensaci\u00f3 de necessitat de compra. O convencent-nos d\u2019una determinada idea. O transmetent-nos uns valors en concret. Estem ensenyant al nostre alumnat a desenvolupar el seu pensament cr\u00edtic?<\/p>\n<div class=\"ast-oembed-container \" style=\"height: 100%;\"><iframe loading=\"lazy\" title=\"La mu\u00f1eca que eligi\u00f3 conducir (2016)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/V-siux-rWQM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<p>Els infants i els joves s\u00f3n un dels objectius prioritaris d&#8217;aquestes dates. La publicitat de joguines i de tecnologia guanya terreny a tots els mitjans, i la quantitat d&#8217;impactes que poden arribar a rebre es multiplica.Per aix\u00f2 \u00e9s important prendre consci\u00e8ncia de les estrat\u00e8gies de la publicitat, entendre com funcionen i reflexionar sobre com ens poden afectar en el nostre dia a dia. Ser-ne conscients \u00e9s clau per\u00a0desenvolupar un criteri propi i poder decidir\u00a0segons els nostres interessos i necessitats, i no pel que les marques considerin que ens ha d&#8217;interessar!<\/p>\n<p>A les unitats eduCAC <a href=\"https:\/\/www.educac.cat\/professorat\/unitats-didactiques\/saben-que-volem\"><strong><em>Saben el que volem?<\/em><\/strong><\/a>, tant per <a href=\"https:\/\/educac.us16.list-manage.com\/track\/click?u=2a8ff71905867b32700a934f8&amp;id=b00236ea92&amp;e=85f663d78f\" target=\"_blank\" rel=\"noopener noreferrer\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/educac.us16.list-manage.com\/track\/click?u%3D2a8ff71905867b32700a934f8%26id%3Db00236ea92%26e%3D85f663d78f&amp;source=gmail&amp;ust=1608106252378000&amp;usg=AFQjCNE_Zci23_WX5YDeYBvGAvYmoR7V3w\">prim\u00e0ria<\/a>\u00a0com per a <a href=\"https:\/\/educac.us16.list-manage.com\/track\/click?u=2a8ff71905867b32700a934f8&amp;id=0c06f05b87&amp;e=85f663d78f\" target=\"_blank\" rel=\"noopener noreferrer\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/educac.us16.list-manage.com\/track\/click?u%3D2a8ff71905867b32700a934f8%26id%3D0c06f05b87%26e%3D85f663d78f&amp;source=gmail&amp;ust=1608106252378000&amp;usg=AFQjCNH_Di0YjaDxi6uRi2hf1zfn5f9PWg\">secund\u00e0ria<\/a>, ens proposen endinsar-nos en el m\u00f3n de la publicitat, amb un doble enfocament.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-13962\" src=\"https:\/\/serveiseducatius.xtec.cat\/baixpenedes\/wp-content\/uploads\/usu764\/2020\/12\/Image-001.png\" alt=\"\" width=\"623\" height=\"217\" srcset=\"https:\/\/serveiseducatius.xtec.cat\/baixpenedes\/wp-content\/uploads\/usu764\/2020\/12\/Image-001.png 623w, https:\/\/serveiseducatius.xtec.cat\/baixpenedes\/wp-content\/uploads\/usu764\/2020\/12\/Image-001-300x104.png 300w\" sizes=\"auto, (max-width: 623px) 100vw, 623px\" \/><\/p>\n<p><strong>Com funciona la publicitat?<\/strong> Fem de publicistes! Pensem un producte i dissenyem un anunci per a diversos tipus de perfils. Treballant:<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>El llenguatge i les t\u00e8cniques publicit\u00e0ries, i els seus objectius.<\/li>\n<li>El p\u00fablic objectiu, els estereotips i les generalitzacions amb les quals funcional la publicitat.<\/li>\n<\/ul>\n<p><strong>Com ens arriba la publicitat?<\/strong> Televisi\u00f3, r\u00e0dio, cartells publicitaris, aparadors de botigues, etc., per\u00f2 tamb\u00e9 xarxes socials, YouTube, <em>influencers <\/em>&#8230; Som conscients que el nostre rastre a la xarxa aporta molta informaci\u00f3 personal que serveix per crear campanyes publicit\u00e0ries m\u00e9s directes (i efectives)?. Aprofundint en:<\/p>\n<ul>\n<li>La publicitat a internet i a les xarxes socials.<\/li>\n<li>El big data i els algoritmes en el m\u00f3n de la publicitat (<a href=\"https:\/\/educac.us16.list-manage.com\/track\/click?u=2a8ff71905867b32700a934f8&amp;id=9339432804&amp;e=85f663d78f\" target=\"_blank\" rel=\"noopener noreferrer\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/educac.us16.list-manage.com\/track\/click?u%3D2a8ff71905867b32700a934f8%26id%3D9339432804%26e%3D85f663d78f&amp;source=gmail&amp;ust=1608106252378000&amp;usg=AFQjCNFBzmLOCm4f5jx02-mCjeoGhI_2Ow\">secund\u00e0ria<\/a>).<\/li>\n<li>Les galetes (<em>cookies<\/em>), els seus usos i els objectius que persegueixen (<a href=\"https:\/\/educac.us16.list-manage.com\/track\/click?u=2a8ff71905867b32700a934f8&amp;id=3cc2c60db6&amp;e=85f663d78f\" target=\"_blank\" rel=\"noopener noreferrer\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/educac.us16.list-manage.com\/track\/click?u%3D2a8ff71905867b32700a934f8%26id%3D3cc2c60db6%26e%3D85f663d78f&amp;source=gmail&amp;ust=1608106252378000&amp;usg=AFQjCNEhSVjnMp_LYiEdoSgYx_2qNtZUew\">prim\u00e0ria<\/a>).<\/li>\n<\/ul>\n<p>A cada guia did\u00e0ctica de les unitats (<a href=\"https:\/\/educac.us16.list-manage.com\/track\/click?u=2a8ff71905867b32700a934f8&amp;id=14409ded6a&amp;e=85f663d78f\" target=\"_blank\" rel=\"noopener noreferrer\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/educac.us16.list-manage.com\/track\/click?u%3D2a8ff71905867b32700a934f8%26id%3D14409ded6a%26e%3D85f663d78f&amp;source=gmail&amp;ust=1608106252378000&amp;usg=AFQjCNEwuvm-oXTVcHsRqM-tHzym-FZiaw\">prim\u00e0ria<\/a> i <a href=\"https:\/\/educac.us16.list-manage.com\/track\/click?u=2a8ff71905867b32700a934f8&amp;id=5dc98db3e3&amp;e=85f663d78f\" target=\"_blank\" rel=\"noopener noreferrer\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/educac.us16.list-manage.com\/track\/click?u%3D2a8ff71905867b32700a934f8%26id%3D5dc98db3e3%26e%3D85f663d78f&amp;source=gmail&amp;ust=1608106252379000&amp;usg=AFQjCNGsukJQify-foWIMemiT3sWpBH-lQ\">secund\u00e0ria<\/a>) trobareu definides per eduCAC les activitats pr\u00e0ctiques d&#8217;an\u00e0lisi i les pautes per guiar la reflexi\u00f3 i el debat sobre la publicitat, els estereotips, i l&#8217;\u00fas de les nostres dades en les campanyes publicit\u00e0ries. Tamb\u00e9 trobareu diversos recursos textuals i audiovisuals de suport.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>S\u2019acosten les celebracions de Nadal, cap d\u2019any i Reis i les campanyes publicit\u00e0ries s\u2019intensifiquen. I, tot i que ens hem habituat a viure rodejats de publicitat, i potser pensem que no ens influencia, \u00e9s probable que ens acabi generant el desig o la sensaci\u00f3 de necessitat de compra. O convencent-nos d\u2019una determinada idea. O transmetent-nos [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":13963,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[463,291,1,29,422],"tags":[],"class_list":["post-13958","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-celebracions","category-educacio-primaria","category-general","category-portada","category-secundaria"],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/serveiseducatius.xtec.cat\/baixpenedes\/wp-json\/wp\/v2\/posts\/13958","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/serveiseducatius.xtec.cat\/baixpenedes\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/serveiseducatius.xtec.cat\/baixpenedes\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/serveiseducatius.xtec.cat\/baixpenedes\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/serveiseducatius.xtec.cat\/baixpenedes\/wp-json\/wp\/v2\/comments?post=13958"}],"version-history":[{"count":3,"href":"https:\/\/serveiseducatius.xtec.cat\/baixpenedes\/wp-json\/wp\/v2\/posts\/13958\/revisions"}],"predecessor-version":[{"id":13964,"href":"https:\/\/serveiseducatius.xtec.cat\/baixpenedes\/wp-json\/wp\/v2\/posts\/13958\/revisions\/13964"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/serveiseducatius.xtec.cat\/baixpenedes\/wp-json\/wp\/v2\/media\/13963"}],"wp:attachment":[{"href":"https:\/\/serveiseducatius.xtec.cat\/baixpenedes\/wp-json\/wp\/v2\/media?parent=13958"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/serveiseducatius.xtec.cat\/baixpenedes\/wp-json\/wp\/v2\/categories?post=13958"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/serveiseducatius.xtec.cat\/baixpenedes\/wp-json\/wp\/v2\/tags?post=13958"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}