{"id":10458,"date":"2017-05-15T18:09:19","date_gmt":"2017-05-15T16:09:19","guid":{"rendered":"http:\/\/serveiseducatius.xtec.cat\/baixllobregat6\/?p=10458"},"modified":"2017-11-22T13:22:38","modified_gmt":"2017-11-22T12:22:38","slug":"la-gencat-i-twitter-publiquen-unes-pautes-per-a-institucions-publiques-a-partir-de-lexperiencia-del-govern","status":"publish","type":"post","link":"https:\/\/serveiseducatius.xtec.cat\/baixllobregat6\/se-baixllobregat6\/la-gencat-i-twitter-publiquen-unes-pautes-per-a-institucions-publiques-a-partir-de-lexperiencia-del-govern\/","title":{"rendered":"La @gencat i @Twitter publiquen unes pautes per a institucions p\u00fabliques a partir de l&#8217;experi\u00e8ncia del @govern"},"content":{"rendered":"<div><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-10459\" src=\"http:\/\/serveiseducatius.xtec.cat\/baixllobregat6\/wp-content\/uploads\/usu778\/2017\/05\/20170512-Manual-dels-governs-a-Twitter-cat.jpg_200228459.jpg\" alt=\"20170512-Manual-dels-governs-a-Twitter-cat.jpg_200228459\" width=\"273\" height=\"397\" srcset=\"https:\/\/serveiseducatius.xtec.cat\/baixllobregat6\/wp-content\/uploads\/usu778\/2017\/05\/20170512-Manual-dels-governs-a-Twitter-cat.jpg_200228459.jpg 267w, https:\/\/serveiseducatius.xtec.cat\/baixllobregat6\/wp-content\/uploads\/usu778\/2017\/05\/20170512-Manual-dels-governs-a-Twitter-cat.jpg_200228459-206x300.jpg 206w\" sizes=\"auto, (max-width: 273px) 100vw, 273px\" \/><\/div>\n<div><\/div>\n<div>\n<p>La publicaci\u00f3 ha estat elaborada per la Generalitat de Catalunya amb el suport de Twitter amb l\u2019objectiu d\u2019aportar t\u00e8cniques i idees a institucions de govern i organitzacions \u00a0p\u00fabliques i actuar d\u2019una manera coherent i efectiva en aquesta xarxa social.<\/p>\n<\/div>\n<p><!--more--><\/p>\n<p>En la conjuntura actual, de governan\u00e7a i gesti\u00f3 cada cop m\u00e9s complexes dels assumptes p\u00fablics i dels problemes de les societats contempor\u00e0nies, Twitter ha esdevingut una xarxa social impres\u00adcindible en l\u2019estrat\u00e8gia de comunicaci\u00f3 de governs i administracions. De manera espec\u00edfica, aquesta eina de <i>microblogging<\/i> ha mostrat la seva utilitat per a les pol\u00edtiques p\u00fabliques de col\u00b7laboraci\u00f3 amb el conjunt d\u2019actors implicats en l\u2019acci\u00f3 p\u00fablica: ciutadania, empreses i entitats.<\/p>\n<p>En aquest context, l\u2019experi\u00e8ncia de la Generalitat pot ser de molta ajuda a altres governs. El <i>Manual<\/i> que ara es publica ofereix recursos espec\u00edfics als gestors de comptes institucionals de Twitter per optimitzar els continguts i la interacci\u00f3 que hi t\u00e9 lloc. S\u2019hi explica per qu\u00e8 \u00e9s important ser present en aquesta xarxa social i com confeccionar una bona estrat\u00e8gia de comunicaci\u00f3 adaptada a les seves singularitats. Qu\u00e8 comunicar a Twitter des d\u2019un compte institucional, quan tuitejar, com interaccionar amb els usuaris, com reaccionar davant les cr\u00edtiques o com mesurar l\u2019efic\u00e0cia de les accions s\u00f3n alguns dels interrogants als quals es dona resposta.<\/p>\n<p>D\u2019altra banda, el <i>Manual <\/i>mostra alguns casos emblem\u00e0tics de la pres\u00e8ncia de la Generalitat a Twitter. Aquests exemples permetran con\u00e8ixer m\u00e9s b\u00e9 les noves vies de comunicaci\u00f3 en suport digital i els usos d\u2019aquesta conversa p\u00fablica que millora la relaci\u00f3 entre l\u2019Administraci\u00f3 i la societat civil i que impacta internament tamb\u00e9 en les administracions. El llibre re\u00adflecteix el model de funcionament col\u00b7laboratiu i innovador amb qu\u00e8 treballen els pro\u00adfessionals que gestionen els perfils de Twitter a la Generalitat, organitzats al voltant d\u2019una gran comunitat de pr\u00e0ctica o comunitat professional. Les experi\u00e8ncies que exposa el <i>Manual<\/i> s\u00f3n, per tant, a m\u00e9s d\u2019intenses i formatives, capdavanteres. L\u2019estudi d\u2019aquestes pr\u00e0ctiques ajudar\u00e0 a millorar els missatges que es publiquen a Twitter d\u2019acord amb les prefer\u00e8ncies i l\u2019atenci\u00f3 dels usuaris, amb la finalitat que puguin ser ells mateixos els viralitzadors i creadors de continguts p\u00fablics.<\/p>\n<p>La Generalitat de Catalunya fa temps que treballa per disposar d\u2019una pres\u00e8ncia a les xarxes socials coherent amb la seva estrat\u00e8gia d\u2019atenci\u00f3 ciutadana innovadora i multicanal. Per aix\u00f2 va ser pionera i \u00e9s l\u00edder, en el seu \u00e0mbit geogr\u00e0fic d\u2019influ\u00e8ncia, en l\u2019\u00fas d\u2019eines de comunicaci\u00f3 digital i en l\u2019elaboraci\u00f3, el juny de 2010, de la <i>Guia de xarxes socials de la Generalitat de Catalunya<\/i> <a href=\"http:\/\/gen.cat\/guiaxarxesgeneralitat\">http:\/\/gen.cat\/guiaxarxesgeneralitat<\/a>. Ara, el <i>Manual dels governs a Twitter <\/i>vol ser el recurs de refer\u00e8ncia per a governs de tot el m\u00f3n en l\u2019\u00fas d\u2019aquesta xarxa social.<\/p>\n<p>El <i>Manual s\u2019ha publicat <\/i>\u00a0en edici\u00f3 digital en catal\u00e0, angl\u00e8s i castell\u00e0 i a partir d\u2019avui \u00a0es troba disponible per a la desc\u00e0rrega lliure al web <a href=\"http:\/\/serveisdigitals.gencat.cat\/\">serveisdigitals.gencat.cat<\/a>. Tamb\u00e9 se n\u2019ha fet una edici\u00f3 limitada en paper en llengua catalana i anglesa.<\/p>\n<p>&nbsp;<\/p>\n<div><\/div>\n<p><iframe loading=\"lazy\" src=\"https:\/\/drive.google.com\/file\/d\/0B4-p4FAtOEYWazU4c2hsV1RqN1U\/preview\" width=\"695\" height=\"1120\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La publicaci\u00f3 ha estat elaborada per la Generalitat de Catalunya amb el suport de Twitter amb l\u2019objectiu d\u2019aportar t\u00e8cniques i idees a institucions de govern i organitzacions \u00a0p\u00fabliques i actuar d\u2019una manera coherent i efectiva en aquesta xarxa social.<\/p>\n","protected":false},"author":1,"featured_media":10459,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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